PlanSource Branding

The PlanSource Story

This guide is here to help define who and what PlanSource is, as a brand. It will include our corporate colors, graphics, logo specs, fonts and much more that encompass our brand. These guidelines are here to really help convey how our brand is to be expressed verbally and visually when creating sales, marketing, and other materials on behalf of PlanSource. 

Company Tagline (Official)

One Source. Many Benefits.

Company Tagline (Fun)

Better technology for a better benefits experience.

What We Do

In a Nutshell

PlanSource is a technology company passionate about transforming the way benefits are bought, sold, managed and used

Official Boilerplate 

PlanSource is a technology company that automates and simplifies every aspect of employee benefit programs, so employees and HR teams can make smarter, more confident benefits decisions. More than 7.5 million consumers receive their benefits through the PlanSource platform, which provides the best experience possible for benefits communications, shopping, enrollment, billing, compliance and ongoing administration. With an end-to-end benefits platform and suite of technology-enabled services, PlanSource helps people maximize the benefits of their benefits, so they can live happier, healthier lives.

Our Mission

Helping people live happier, healthier lives by maximizing the benefits of their benefits

Create wildly
successful customers

We believe in shared success and building value into every customer interaction

Sign your
name to it

We step up to the plate, we own our actions, we empower each other, and we get it done

what’s possible

We show up with an open mind and push what’s “good” to create what’s better by taking smart risks – together

the journey

We care about meaningful work, a balanced life, developing ourselves and appreciating each other

Our Benefits Technology Platform

The PlanSource platform provides flexible and intuitive benefits shopping, enrollment, billing, compliance and administration.






Our Logo and Usage

When using the logo, leave adequate space around it.
Do not alter the logo in any way or place it on a busy background.

Our Palette

A digital reference to the PlanSource color palette

PlanSource Ignition

PlanSource Deep Sky

PlanSource Light Gray

Blue Ivy

Bein’ Green

Typographic Black

For use in typography only – do not apply to logo

Crescent Orange

For use in logo only

PlanSource Logos and Resources