PlanSource Brand Guidelines
This guide is here to define who and what PlanSource is, as a brand. It includes our mission, values, corporate colors, logo specs and much more. These guidelines are outlined to convey to our customers and partners how our brand is to be expressed visually.
Company Tagline (Official)
One Source. Many Benefits.
What We Do
PlanSource is a benefits administration technology and services company that is on a mission to make it easier for people to choose, use and manage benefits through engaging, AI-powered experiences.
Official Boilerplate
PlanSource is a benefits administration technology and services company that is on a mission to make it easier for people to choose, use and manage benefits through engaging, AI-powered experiences. PlanSource solves even the most complex benefits challenges for thousands of customers by pairing a comprehensive suite of strategic administration services with a modern and highly configurable platform. Leading the market in meaningful integration of AI, PlanSource has an unmatched range of ecosystem connections that drive continual innovation and value to clients, partners and consumers.
Our Mission
At PlanSource, we are passionate about building a future where it’s easy to choose, use, and manage benefits through engaging, AI-powered experiences.
Believe that we will achieve our vision knowing we will overcome any obstacles with creative problem-solving and teamwork.
Be proactive – prioritize work for impact, ask for and offer help, solve problems quickly, respond in a timely manner, and make swift decisions.
Consistently deliver with quality and within committed timelines keeping others informed of progress and potential issues along the way.
Always be open to learning – ask questions, understand the needs of others, challenge assumptions, and seek out new perspectives.
Practice value-based decision-making prioritizing the effiecient use of our individual, team, and corporate resources.
Our Benefits Technology Platform
The PlanSource platform provides flexible and intuitive benefits shopping, enrollment, billing, compliance and administration.

Shopping

Enrollment

Billing

Compliance

Administration
Our Logo and Usage


When using the logo, leave adequate space around it.
Do not alter the logo in any way or place it on a busy background.
Our Palette
A digital reference to the PlanSource color palette
PlanSource Ignition
#F26722
Sky Blue
#3C548E
Dark Blue
#1E2B48
Light Gray
#f2f2f2
Blue Ivy
#0ea5df
Typographic Blue
#1E2B48
For use in typography only – do not apply to logo
Crescent Orange
#ff6c0c
For us in logo only
PlanSource Logos and Resources