PlanSource Branding

The PlanSource Story

This guide is here to help define who and what PlanSource is, as a brand. It will include our corporate colors, graphics, logo specs, fonts and much more that encompass our brand. These guidelines are here to really help convey how our brand is to be expressed verbally and visually when creating sales, marketing, and other materials on behalf of PlanSource. 

Company Tagline (Official)

One Source. Many Benefits.

Company Tagline (Fun)

Better technology for a better benefits experience.

What We Do

In a Nutshell

PlanSource is a technology company passionate about transforming the way benefits are bought, sold, managed and used

Official Boilerplate 

PlanSource is a technology company driven to create a better benefits experience for employees and the HR teams that support them. More than 5 million consumers receive their benefits through the PlanSource platform, which provides flexible and intuitive software and services for benefits administration. By combining industry-leading software and a full suite of technology-enabled services, PlanSource provides companies of all sizes with a complete solution for benefits shopping, enrollment, billing, compliance and administration.

Our Mission

Helping people live happier, healthier lives by maximizing the benefits of their benefits

Create wildly
successful customers

We believe in shared success and building value into every customer interaction

Sign your
name to it

We step up to the plate, we own our actions, we empower each other, and we get it done

Push
what’s possible

We show up with an open mind and push what’s “good” to create what’s better by taking smart risks – together

Enjoy
the journey

We care about meaningful work, a balanced life, developing ourselves and appreciating each other

Our Benefits Technology Platform

The PlanSource platform provides flexible and intuitive benefits shopping, enrollment, billing, compliance and administration.

Shopping

Enrollment

Billing

Compliance

Administration

Our Logo and Usage

When using the logo, leave adequate space around it.
Do not alter the logo in any way or place it on a busy background.

Our Palette

A digital reference to the PlanSource color palette

PlanSource Ignition
#f68848

PlanSource Deep Sky
#3c548e

PlanSource Light Gray
#f2f2f2

Blue Ivy
#0ea5df

Bein’ Green
#00a388

Typographic Gray
#646569

For use in typography

Crescent Orange
#ff6c0c

For use in logo only

PlanSource Logos and Resources