PlanSource Branding
The PlanSource Story
This guide is here to help define who and what PlanSource is, as a brand. It will include our corporate colors, graphics, logo specs, fonts and much more that encompass our brand. These guidelines are here to really help convey how our brand is to be expressed verbally and visually when creating sales, marketing, and other materials on behalf of PlanSource.
Company Tagline (Official)
One Source. Many Benefits.
Company Tagline (Fun)
Better technology for a better benefits experience.
What We Do
In a Nutshell
PlanSource is a technology company passionate about transforming the way benefits are bought, sold, managed and used
Official Boilerplate
PlanSource is a technology company that automates and simplifies every aspect of employee benefit programs, so employees and HR teams can make smarter, more confident benefits decisions. More than 7.5 million consumers receive their benefits through the PlanSource platform, which provides the best experience possible for benefits communications, shopping, enrollment, billing, compliance and ongoing administration. With an end-to-end benefits platform and suite of technology-enabled services, PlanSource helps people maximize the benefits of their benefits, so they can live happier, healthier lives.
Our Mission
Helping people live happier, healthier lives by maximizing the benefits of their benefits
Create wildly
successful customers
We believe in shared success and building value into every customer interaction
Sign your
name to it
We step up to the plate, we own our actions, we empower each other, and we get it done
Push
what’s possible
We show up with an open mind and push what’s “good” to create what’s better by taking smart risks – together
Enjoy
the journey
We care about meaningful work, a balanced life, developing ourselves and appreciating each other
Our Benefits Technology Platform
The PlanSource platform provides flexible and intuitive benefits shopping, enrollment, billing, compliance and administration.
Shopping
Enrollment
Billing
Compliance
Administration
Our Logo and Usage
When using the logo, leave adequate space around it.
Do not alter the logo in any way or place it on a busy background.
Our Palette
A digital reference to the PlanSource color palette
PlanSource Ignition
#f68848
PlanSource Deep Sky
#3c548e
PlanSource Light Gray
#f2f2f2
Blue Ivy
#0ea5df
Bein’ Green
#00a388
Typographic Black
#000000
For use in typography only – do not apply to logo
Crescent Orange
#ff6c0c
For use in logo only
PlanSource Logos and Resources